From Static to Strategic: Building a Resilient Financial Planning Capability for a National Retailer

Case Study
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Challenge: An Inflexible Planning Process Unable to Respond to Market Shocks
Solution: Implementing an Integrated FP&A Platform and Scenario Planning Discipline
Results: 50% Faster Planning Cycle, Enhanced Forecasting Accuracy, and a Data-Driven Culture

Introduction

The retail apocalypse has highlighted the fatal flaw of traditional, static annual budgeting: an inability to adapt. This case study explores how we helped a national specialty retail chain replace its outdated Excel-based planning process with a dynamic, integrated Financial Planning & Analysis (FP&A) function capable of navigating volatility.

Client Background

  • Sector: Specialty Retail

  • Profile: 300-store chain facing disruption from e-commerce.

  • Primary Challenge: The annual budgeting process took 6 months and was obsolete upon approval. The finance team spent 80% of its time on data collection and reconciliation instead of analysis, leaving them blind to emerging risks and opportunities.

The Core Challenges

  1. Siloed and Manual Processes: Each department used its own spreadsheets, leading to version control nightmares and data integrity issues.

  2. No Ability to Model Scenarios: Could not quickly answer “what if” questions about a new competitor, a supply chain disruption, or a shift in consumer demand.

  3. Lack of Trust in Numbers: Discrepancies between operational and financial forecasts created internal conflict and poor decision-making.

  4. Inability to Course-Correct: The business was locked into an annual budget, making it impossible to reallocate resources quarterly to winning initiatives.

Our Approach: Modernizing the Finance Function

Phase 1: Process & Technology Assessment

  • Mapped the end-to-end planning process to identify bottlenecks and pain points.

  • Evaluated leading cloud-based FP&A platforms (e.g., Anaplan, Adaptive Insights) for fit.

Phase 2: Design & Implementation

  1. Implemented an Integrated FP&A Platform: Created a “single source of truth” by integrating data from ERP, CRM, and store POS systems.

  2. Redesigned Planning Cadence: Shifted from an annual event to a rolling quarterly forecast updated monthly.

  3. Developed Scenario Planning Capabilities: Built models to simulate the financial impact of 3-5 different future states (e.g., “Pandemic 2.0,” “Recession,” “Hyper-Growth”).

  4. Upskilled the Finance Team: Trained FP&A staff on advanced modeling, data visualization, and business partnering.

Quantifiable Results Achieved

Key Performance Indicator (KPI) Before After Improvement
Budgeting & Forecasting Cycle Time 6 months 3 months 50% Faster
Forecast Accuracy ± 15% ± 7% >50% More Accurate
Time spent on Data Collection 80% 30% Time re-allocated to Analysis
Speed of Scenario Modeling 2-3 weeks < 48 hours Dramatically Increased Agility

Conclusion

This project proves that a modern FP&A function is a strategic weapon. By leveraging integrated technology and a dynamic planning cadence, finance can transition from historian to futurist, guiding the business through uncertainty.

Ready to Modernize Your Planning Process?

📩 Contact our Finance & Strategy practice to assess your FP&A maturity.

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